Pinterest has some amazing statistics that should make you have another look at this social media platform and how it can benefit your business to reach your customer. Pinterest demonstrates how the power of visual media can reach your ideal customer. The following list is compiled from 25 Pinterest Stats, Facts and PR Best Practices.
1. Pinning is “aspirational”
I love this. It is reported that the majority of women are users on pinterest and most of them are pinning images that they aspire for or have a strong desire for. I am sure the first boards people create are vision boards – boards of weddings they want to have, travel and places they want to be, clothes they want to wear, rooms in houses they want to have, recipes they want to cook and even behavioral, the parents they want to be. Your job as a business is how do you tell a story with visual media to make it ‘aspirational” and desirable for a Pinterest User.
2. Most popular categories on Pinterest
There has been many studies released on Pinterest users to get an understanding of who they are, what demographics and what behavours they have. One of the things examined many times is the most popular categories browsed and pinned on Pinterest. Here are the top categories pinned on Pinterest. Does your business fit into one of these categories? If not, don’t worry! but its good to know.
Top 10 Categories on Pinterest
1. Home (17.2%)
2. Arts and Crafts (12.4%)
3. Style/Fashion (11.7%)
4. Food (10.5%)
5. Inspiration/Education (9.0%)
6. Holidays/Seasonal (3.9%)
7. Humor (2.1%)
8. Products (2.1%)
9. Travel (1.9%)
10. Kids (1.8%)
3. Women are the significant majority
It has been generally accepted that when you think of Pinterest you think its something used by women. some widely cited statistics say it heavily proportioned to 80% women (especially in the USA).
- A think to know is women make or influence 85% of all purchasing decisions, and purchase over 50% of traditional male products, including automobiles, home improvement products and consumer electronics.
- 75% of women identified themselves as the primary shoppers for their households
- Women account for 58% of all total online spending
- Moms represent a $2.4 trillion market
- 55% of active (daily) social media moms said they made their purchase because of a recommendation from a personal review blog
Click here to read more awesome stats on what you need to know when marketing to women.
4. Men on Pinterest have different interests (of course)
Ok so don’t forget men. Even though men are calculated at 19% don’t forget we are working with 70 Million Pinterest users to work with. So what are pinning pinning on their aspirational Pinterest boards?
Most popular Pinterest categories for men:
- Food & Drink
They also described the Pinterest categories with the largest difference between male and female users:
- Cars & Motorcycles
- Men’s Fashion
Some of this might feel intuitive but its these kind of interests a marketer needs to know when creating their Pinterest marketing and branding strategy.
5. Let Age be no Barrier
Here are few age account statisitcs.
- According to Business Insider, Millennials (or as I know them is Generation Y which is my generation) are the fastest growing adopters.
- However the median Pinterest user is 40. What this means is that half of all Pinterest users are Gen X or older, a demographic that might otherwise be overlooked.
- On the other hand the majority of daily active pinners are under 40 and the belief from Ahalogy is that this segment is Millenial Moms (which is me as well surprisingly) and an attractive target market – especially the work from home and stay at home mums.
6. Pinterest is most popular among the wealthiest consumers
Half of Pinterest users make $50K plus so once again again it can be deducted that their is a relative affluence amongst Pinterest users so another tick in the right direction.
So I hope these statistics were are a great first start to wet your appetite as an opportunity to showcase your brand or business. Are you ready for Pincredible Success? If so, reach out and join me.