Use Pinterest to Promote Your Etsy Business

Use Pinterest to Promote Your Etsy Business

Pinterest EtsyFrom exploring their interests and finding desired products to connecting with people with similar passions, millions of users use Pinterest every day to benefit from its interesting content. Owing to its fan base, Pinterest could be an ideal launching and marketing platform for your Etsy business. Have a look at a handful of our tips to effectively promote your Etsy Shop on Pinterest.

Start by using the ‘Etsy Attribution Icon’ on Pinterest and the ‘Pin It’ button on Etsy!

Confused much? It’s okay, read on!

Copyright infringement has previously been a cause of concern for artists on Pinterest. In their attempt to address the issue, Pinterest has introduced attribution icons to pins from various retail and blog sites, including Etsy. As these attributions occur automatically, once you generate a pin from your Etsy shop, it will instantly include the icon, regardless of a specified source. Etsy Attribution Icons have been really instrumental for Etsy sellers as they acknowledge their potential customers that their re-pinned items can be easily purchased from Etsy.

In conjunction with the Etsy attribution icon, the Pin It button on Etsy’s products allows pinners to easily pin products from the site with direct backlinks. This further allows Etsy shop-owners to provide an automatically generated caption for the product pins.

Think your shop is really cool? Make Your Boards Cooler!

  • Make your range of boards reflect your Etsy shop’s personality, taste and ideology. Also, make sure each of your boards includes enough pinned content to make it worthy of following.
  • People are more likely to not follow a board titled with a Shakespearean phrase, so make it a point to label your boards clearly using an easy vocabulary. However, being creative won’t really harm your Pinterest presence so feel free to use your creative flair.
  • Pinterest users do judge a book by its cover so for each board, choose a compelling cover picture that instantly attracts users to follow that board. Using a pin with most re-pins may work well for this purpose.

Grab some attention for your unbeatable offers

Over time, Pinterest has introduced some really business-friendly features like Rich Pins and Pinterest Messenger. Another great feature that is particularly helpful to Etsy sellers, and generally to all brands, is the option to add a price tag to a promotional or salesy pin. For example, if an Etsy seller lists a product for $55, he can simply type in “$55″ in the caption field and Pinterest will automatically add a banner across the pin with the price. This not only provides instant price information to potential buyers, but also categorizes the pin as a “Gift” on Pinterest which ultimately gains it more exposure.

Pin Professionally, Responsibly, and Consistently

What could be more fatal for your Etsy business than letting your potential customers forget you? You need to pin at least once daily so your followers wake up to find a fresh image of your latest product in their home feeds. Instead of indulging in a pinning frenzy, it is more sensible to spread your pins throughout the day to avoid overwhelming your followers.

Pinning can be your visual way of telling your brand’s story to your customers. Use attractive images to capture their imagination and aim to establish a deeper connection with your pinners. For example, if your shop sells women’s coats, experiment with pinning a product photo in conjunction with some images of breathtaking winter scenery, or even winter escapes, to inspire your pinners’ imagination of the season. That being said, remember that most pinners usually discover pins individually so make sure to add a logo, signature, backlink or other branding elements to all your images.

As with boards, careful and well-thought-out descriptions make pins more understandable, inspiring and easy to find. So, invest some time and energy to write descriptions for your pinned products. Descriptions from your Etsy product listings may come in handy as they are automatically included in the description field once a pinner uses the ‘Pin It’ button on Etsy to pin them.

Pinterest can surely be instrumental in promoting your Etsy business, but remember the ‘No Pain No Gain’ expression? Mark these tips as holy commandments to use the power of Pinterest to its full potential:

  1. Pin several images daily, but at different times.
  2. Do your homework on the what’s trending on Pinterest and plan your content accordingly
  3. Add your latest Etsy items, especially those that genuinely contribute to the community, such as environment- friendly products.

Don’t Be Shy of Repinning

As long as you don’t come across as nosy or extra chummy, get into a habit of following other pinners’ boards and like, repin, and comment on the pins that relate to your shop or inspire your product ideas.

One of the best ways to get your followers to re-pin your stuff is to actively pin yourself and let your presence be felt. If you are still wondering what kind of pins to like and repin, or what to say in the comments, take mom’s advice: “Just Be Yourself!”

Take a hint or two from other pinners

Stay a step ahead of what’s resonating with your target market by keeping an eye out for other pinners’ activities and content. You can do this by searching for similar products being offered by competitor brands on Pinterest to find which boards they appear on, what keywords and hashtags they use, and most importantly, what followers pin along with those products. These insights will not only help you in evolving your pinning and re-pinning strategies, but also direct your decisions on what to manufacture and sell.

Remember that Pinterest communicates through pictures

As a final point, remember that Pinterest is a graphic medium that communicates with pictures, and therefore, you need to make sure that your Etsy items undergo high-quality product photography before they are featured on Pinterest.

You will definitely need more than plain products set against a white background, which is a norm on Etsy, to make a perfect attractive pin. Experiment with different lighting, close ups, lifestyle images, and filters to make your offering visually appealing.

Don’t forget to Pin and Follow! 

Pinterest for Etsy

Ten Useful Tips to Boost SEO with Pinterest

Ten Useful Tips to Boost SEO with Pinterest

pinterest blog-seoWith over 70 million followers as of June 2013, Pinterest has become a social media powerhouse with its visual marketing potential. This digital soft board not only lets you retain your favorite ideas and DIY hacks without searching for a pen, but Pinterest can also be an effective platform to get your business ideas noticed and enhance your social media presence through Search Engine Optimization. After all, a picture is worth a thousand words, and Pinterest uses just that to be an effective player on your SEO team.

A few SEO-friendly strategies and using the most common keywords in your image captions, is all that Pinterest requires to help your website rank better in the search engine results and direct traffic to your business website. Your re-pins and traffic leads may ultimately translate into higher sales for your business, and therefore, it is essential that your Pinterest presence is instrumental in boosting your SEO. Start improving your SEO today by following these simple Pinterest tips:

1.    Optimize Your Pinterest Profile

SEO begins with optimizing your own profile. Just like your profiles on other social networks, search engines pick some information off your Pinterest page such as your Pinterest username and About section, and therefore, it is highly recommended to use your brand name or top keywords to name your Pinterest profile.

The About section only allows a 200-character space to concisely portray your business idea and brand image. It is imperative that you optimize it with keywords to maximize your visibility in search results and use the same description as your other social media profiles to ensure consistency.

2.    Make the most of Social Signals

A social signal simply refers to a link from different social media profiles to your blog or website. For example, if you hit the ‘Pin it’ or ‘Retweet’ button while reading a blog post, it becomes a social signal for the blogger and indicates social activity on their website.

In addition to being a social proof, your site can also earn rewards from Google for its social signals, which ultimately triggers your SEO. Maximize your social signals by interconnecting your Facebook, Twitter and other social media accounts to your Pinterest profile and regularly engage in cross-sharing popular pins from high-traffic sites like Youtube, LinkedIn and Google+.

3.    Build Specific and Focused Boards

It is a great feeling to have your notifications bar flooded with re-pin notifications, but when it comes to Search Engine Optimization, it is actually your boards that can make or break the social engagement on your Pinterest account. Your boards are your first impressions on browsers, and are therefore, instrumental in increasing your following, as well as your SEO ranking.

Keep your board titles brief and captivating, optimizing them with the most common keywords. When using Pinterest for SEO purposes, use imagery as your most powerful weapon in gaining popularity. Choose the best image for your board cover to persuade pinners to follow that board.

4.    Establish More Backlinks

The secret to your pinning success lies in creating more of your own genuine pins. This is because every time a pin is pinned or repinned on Pinterest, a backlink is created to lead pinners back to your website, and therefore, the more your pins get shared, the more targeted traffic gets redirected to your website. Backlinks can spectacularly increase your visibility and online reputation and be invaluable for your brand’s SEO because search engines take them into account when determining relevancy.

When you upload an image to Pinterest, make sure to link them back to your full website, product catalogue, landing page or blog post. Also make sure your account is Verified First.

5.    Organize your Board Categories

From Animals & Pets to Women’s Fashion, Pinterest offers 38 categories to organize your boards, and help pinners find their desired boards. Organize your boards into the most appropriate categories to enhance and ease the user experience and boost your search engine visibility. If you can’t find a category that represents your business or brand, it is best to go for the closest match and optimize your image captions with your brand name and keywords.

6.    Organize Your Rows

A majority of pinners don’t bother to scroll further than the top two rows when deciding to follow a board, and therefore, it is vital that the first two rows of your board are able to convince your target audience to follow you. Get into a habit of positioning your best, brand-centric content in your top two rows to increase your audience, increase the leads to your company website and boosting your SEO.

7.    Seek Fresh Content

Take this one as a rule of thumb when using Pinterest to climb up the SEO ladder. You may find it easy to repin the most popular content from other users’ boards, but a little research and effort into seeking new and appealing content may go a long way in earning your Pinterest profile, and eventually your website, more followers.

8.    Utilize the caption area for keyword-rich descriptions

Although Pinterest allows its users 500 characters to describe their pins, most pinners usually resort to monosyllabic captions or simple periods to adhere to Pinterest’s rules. An ideal caption length lies between 100-200 characters; make use of hashtags and keyword studded captions to rank better in Pinterest’s search results as well as to improve SEO.

9.    Pin catchy images with descriptive file names

Your picture may be worth a thousand words, but remember that whatever you save your image as, will become its default name on Pinterest. You certainly wouldn’t want the mouth watering image of your restaurant’s bestselling Spinach Ravioli to appear as ‘ACV200932-300×200’!

Get into the habit of picking a descriptive name for your images, preferably product names, as well as adding your brand name and keywords to get noticed. This strategy may be little-known but can provide great SEO benefits particularly on picture-based sites like Pinterest.

10. Get yourself noticed!

Optimizing your SEO through Pinterest primarily requires you to make yourself visible to search engines and other prospects. If you are new to Pinterest, make sure you turn off the ‘Hide your Boards’ option within the settings bar to make your boards appear within search results. This is potentially the most crucial mistake new pinners make and can drain away all their Pinterest marketing efforts.

Don’t forget to Pin and Share! Pinterest SEO

Schedule Your Pinterest Activities With These Amazing Tools!

Schedule Your Pinterest Activities With These Amazing Tools!

Pinterest ToolsIf you’ve been pinning for a while, you must already know how vulnerable you can be to a pinning spree, and before you even realize it, you are way past the half hour you had allocated to update your brand page on Pinterest. Pinning anything you find attractively relevant, is not only bad business time management, but a potential reason why your followers may start feeling overwhelmed!

To strike a perfect balance, you need to spread out your pinning activity, so that:

  • You don’t end up overwhelming pinners by inundating their Pinterest feeds with your brand-centric images. This is not an effective strategy anyway, and will only annoy them, or more likely convince them to ‘unfollow’ you.
  • By distributing your pinning activity over different time slots, you will have a better chance of having your images repinned, instead of getting them all dumped in a sitting.

If you really believe that “timing is everything”, then let it apply to your pinning journey as well! In spite of having the best images, not pinning them in the right volume, and at the right time, may not get you the repins and fan base that you are hoping for. Let’s face it, no one stays glued to their desktop or tablet screens all day, so the best way to optimize the visibility and reception of your pins is to invest in a scheduling tool. Have a look at these three amazing scheduling tools for your Pinterest activities that can really help you manage your business time better.

#1 GoPixel

Although GoPixel faces certain issues in retrieving data from Pinterest, similar issues are faced by almost all the other third party Pinterest tools. However, that being said, the brief method and minimal information requirement makes this scheduling tool extremely easy to use. With GoPixel, pinners can add website URLs in the description fields as well as schedule their pins to a group board.

Let us walk you through a step-by-step guide on scheduling with GoPixel:

  1. Begin with adding GoPixel’s bookmarklet tool to your browser, which will allow you to pin content from any website.
  2. Click the “Add New Pin” option, and either upload an image, or select one from a website.
  3. While you will only need to add the website URL and link source if you choose to pin an image from a website, the following fields will appear if you choose to ‘upload an image’. Go through each of them in the following order:
  • Upload the image file
  • Link source : Add the link manually
  • Board : Choose a board, or create a new one to place the image on
  • Description: You can use keywords and hashtags to describe your pin in this field
  • Publish method : Choose from “Schedule” or “Pin Now”
  1. After you choose “Schedule”, GoPixel allows you to customize the date and time you would like your pin to be published at. Once done; click “Pin it”.
  2. You can go to “My Pins” to track your scheduled pins or choose to “delete” them. A major glitch GoPixel users face is that it does not allow you to edit any scheduled images, and therefore, you will have to delete a pin and start again if you need to edit any parts of the graphics or the description.

 #2 ViralTag

As a very basic and easy-to-use tool, ViralTag (formerly Pingraphy) is a good start to get the hang of scheduling. Although it’s not very attractive or intuitive, neither does it allow pinners to upload original pins or schedule repins; ViralTag can prove to be a great scheduling tool to pin and schedule images from other websites.

Using ViralTag is easy as pie – you simply log in via your Pinterest account and then use ViralTag’s bookmarklet to pin content. When using ViralTag, users are able to view their most recent pins, repins, likes and comments by simply clicking on the image which takes them to their pin on Pinterest. Follow this step-by-step guideline to schedule your pins using Viral Tag:

  1. Drag and drop the ViralTag bookmarklet to your browser’s bookmark toolbar
  2. On ViralTag, you can either upload your images, or visit the website containing the image you wish to pin and then use the “ViralTag” bookmarklet. The rest of this guide focuses on the second option for scheduling.
  3. Choose your required image by unchecking those you don’t want, and click “Next”.
  4. After you have chosen your board, select “Bulk Update” to open the field and fill them in with the description and URL. When done, click ‘Schedule’.
  5. ViralTag presents you with a ‘Start Time’ option to specify a date and time to publish your image on Pinterest. Click the empty box under the option to gain access to a calendar and choose your preferred date and time. Click “Done”.
  6. When dealing with bulk uploads, it’s best to choose the interval in minutes. Select your time zone and click “confirm” to complete the process. You will then be able to see your pin under “Scheduled Pins.”

Pinterest-friendly Tip: Schedule your pins every 30 minutes!

  1. Unlike GoPixel, you can use the edit button in case you need to edit the description field, and click ‘Save’ after you’ve made the changes.

#3 Curalate

Owing to its advanced analytics and glitch-free scheduling tools, Curalate is considered a definite step up from ViralTag (or Pingraphy, as you like it!) by Pinterest gurus. Unlike its less pretty equivalent, Curalate works proficiently for voluminous brand pages and heavy pinners. What sets Curalate on the top of the scheduling game, is that pinners can edit all of the scheduling details, including the URL, from their dashboards, instead of only being able to access the board titles or dates/times to publish their pins.

Another advantage of using Curalate is that it can show you which other social networks are driving your targeted traffic by tracking pins from Facebook Likes and popular tweets.

Don’t forget to Pin and Share! 

Pinterest Scheduling

How to use Pinterest for Business

How to use Pinterest for Business

pinterest-businessWith over 70 million users and still going strong, your brand’s presence on Pinterest can be your Holy Grail to converting images into sales. Whether B2B or B2C, your business can really benefit from strategically marketing its products, services and brand image on Pinterest. Continue to read to find out how:

1. Convert Your Personal Pinterest Page into a Brand Page

Your pinning journey to commercial success really begins with establishing a business account. Pinterest exclusively offers some really useful business-friendly features like analytics and Rich Pins to its business account holders, which can be instrumental in making your social media marketing successful. Conversion takes only a few clicks through the ‘Businesses’ option in the main menu and some business-related information for account verification.

2. Optimize your Pinterest activities for SEO

Take this one as your secret weapon: In order to increase your brand pages visibility, generate traffic, and enhance your web presence, your pinned content and SEO need to go hand in hand. Optimize your business’s description in the ‘About’ section, add backlinks to your images, use descriptive titles and keywords, differentiate your boards, and get used to hashtags!

3. Experimenting is a smart strategy

Although the boards and pins on your brand page should reflect your business idea and industry, experiment with an assortment of popular topics to decipher which ones could translate into sales. Whether you are an interior decorator, an event planner, or a technology enthusiast; start thinking out of the box to make your posts ‘pinteresting’. Experiment with famous quotes, funny posts, DIY hacks, or even Disney-inspired pins to determine what resonates within your target audience and tailor your marketing strategies and product designs accordingly.

4. Invite pertinent pinners to form a Group Board

You can always find ways to collaborate with potential clients and related businesses on Pinterest, and creating a group board is certainly one of the easiest approaches.

Simply invite users, who you think will make good contributors, to pin to your boards. As the creator, you will be able to control the Board’s title, description and content, while enjoying increased visibility and Pinterest following without putting in a lot of effort.

5. Make your posts more ‘pinnable’ by using concise verbiage and vivid images

Let’s face it, we all love pictures, and simple language! Your pavlova recipe post is more likely to be pinned when explained in a beginner’s tone and topped with a scintillating picture of the end-product. In the same way, if you operate in the tourism industry, a breathtaking picture of the Eiffel Tower or Thai beaches will definitely be an effective player on your team to generate re-pins and direct referral traffic to your full website. Just remember to add an on-hover ‘Follow us on Pinterest’ or ‘Pin It’ button to the image to make it pinnable.

6. Make your brand page mobile-savvy

Pinterest reports around 70% of its visits generate through mobile devices. Once you choose Pinterest as your social media marketer, make sure to optimize your mobile site for increased traffic by minimizing its loading time and refurbishing its content.

7. Start Following Other Businesses on Pinterest

Be it an arch rival or a trusted content provider; connect with other businesses to keep yourself updated with their latest offerings, strategic positioning and Pinterest popularity. Who knows; your competitor may be offering a first glance of their newest product on their Pinterest brand page. If you follow any commercial blogs, find out if they have a Pinterest account by either searching for their brand name on Pinterest or running a Google search.

8.    Keep pace with the seasonal trends to make your pins more engaging to the audience

Pinterest’s business page features Buzzfeed’s success story on how keeping pace with seasonal trends has really made it a celebrity on Pinterest:

BuzzFeed is a news and entertainment website that features some of the most shareable, social content on the web. They use Pinterest to find trending topics, see what’s resonating with people and get ideas for their stories. Since joining Pinterest, they have seen exponential increase in Pinterest referral growth and traffic.”

Customize your pins to address the latest trends of 2015. Grab some attention by posting tantalizing recipes for the spring, DIY beauty and baking hacks, mouth-watering images of dishes from your restaurant’s revised menu for 2015, or what’s new in celebrity fashion.

9. Explore the power of Rich Pins

As an e-commerce business, you should be well-acquainted with customers’ tendencies to gather maximum product information before buying them. Pinterest acknowledges this dynamic of the corporate world, and thus offers a special feature called Rich Pins to its business account holders. Rich Pins enable you to add extra information to your pin to make it more relevant to your potential customers.

Pinterest currently offers five types of rich pins to choose from: Article pins, product pins, recipe pins, movie pins and place pins. Learn more about rich pins here. {Link to the rich pin article}

10. Build Relationships with Influencers

Influencers are Pinterest celebrities who stand out in their Pinterest marketing strategies within their industry. Relationships with ‘Pinfluencers’ can really benefit your brand image; and expose you to a completely new range of followers.

Locate powerful influencers who are already resonating within your target audience, start following them and repin their content. You can build a cordial business relationship by liking their pins, posting considerate comments and leaving them a private message through the Pinterest Messaging System appreciating their pinning activities. Collaborating with Influencers can really grab the attention that your brand may not be able to attain otherwise.

Don’t forget to Pin and Follow me! 

Pinterest for Business

 

Creating the Perfect Pinterest Images to Get Your Brand Noticed

Creating the Perfect Pinterest Images to Get Your Brand Noticed

Pinterest BrandingEver since Pinterest boarded the social media bandwagon, website owners and bloggers have been startled by its unparalleled power to generate traffic for a particular post or site. However, the aforementioned ‘power of Pinterest’ comes into action only when the pinned image is able to grab attention, or in Pinterest’s words, ‘pinnable’.

As a pinner, getting your pins noticed, liked and re-pinned on Pinterest becomes more of a hard-to-find Holy Grail. You have to continuously ignite your creative flair and create images that stand out from the massive pile of other pins. So, what do you think really makes an image intrigue the viewer and captivate your target audience with brand’s story at a single glance?

Read on to find out a few useful tips on creating and pinning the perfect Pinterest images.

Choose an appropriate image size

Image size can really make or break the popularity of your pin. obviously, the “right” size for any individual pin really depends on what it constitutes and what it is aimed for, however, in order to develop a ‘Perfect Pinterest Pin’, aim to make the most out of the given image space which can be clicked through to have a maximized view of the image. The ideal pin size, as suggested by Pinterest Influencers, is 600 pixels in width by 1200 pixels in height, but the most recent Pinterest layout also works well with larger images. Pinterest itself has been pinning images as wide as 736 pixels with various heights.

Make your image relevant to your business idea

The best way to do this would be to make your pins product-centric. For example, if you aim to grab some attention to your newest home furniture range, an ideal pin would contain an image of your best piece. An even better way would be to have an image of your furniture items, show them in different settings and convey to your target audience how your product can add a wow factor to their homes. Use your image to tell your brand story, and most importantly, convert re-pinners into customers.

Make use of branding elements in the image design

From an attractive font choice, to an appealing bright border, creativity and vividness can be the most effective branding elements in the image design. Choose elements in sync with your website design, brand logos or blog styles for brand recognition and consistency. Take inspiration from the ‘Keep Calm’ sensation that uses a crown in all of their posts, and BuzzFeed’s kinked arrow depicting BuzzFeed trends.

Think Outside the Box

If you are still mulling over how to market your business using graphics, or think that your brand is not image-centric, well, think again. A successful social media campaign is all about thinking outside the box and sharing interesting stuff that resonates with your audience.

Think about your target audience, their age structure, popular hobbies, and their shared interests. Hover over some of your regular pinners’ (read potential customers’) pin boards and research what resonates with them. This will give you an idea of what appeals to your market and therefore create image boards accordingly. Your pictures will be speaking a thousand words about your brand, so better make them speak your target market’s favorite words!

Just because you only deal in sweet baked treats does not mean you can’t feature savory recipes on your brand page; make your board appeal to a wider audience by expanding your pinning horizons!

Promote contests and giveaway entries through your images

Contests and giveaways can be phenomenal in increasing targeted traffic to your business website, and Pinterest is a lucrative platform to promote them! Let serious content entrants know about your giveaway extravaganza by creating a vivid image of the event and what’s up for grabs! Using bold images to promote your campaign will surely increase traffic to your brand page. Here are a few tips on getting your images noticed through contest announcements:

  • Make use of keywords like ‘contest’, ‘enter to win’, ‘up for grabs’ and ‘giveaway’ in the description field.
  • If you are offering a certain amount in prize, add an announcement banner with the amount on the upper left-hand corner of your graphic to attract attention.
  • Have your entrants use Pinterest by asking them to create boards, and repin your images to these boards with your keywords and hashtags in the description field.

Add descriptive text to the image to communicate with your audience

Even if you have found the perfect picture to convey your message with a particular pin, adding text to the graphics will only make it better. For example, if you plan to create an image that links your viewers back to your hairstyling blog, then include the article heading in the image, such as ‘Top 7 hairstyling hacks every girl should know’. While using Photoshop is the easiest way out, you can find easier and more affordable software like Microsoft PowerPoint to add descriptive text to your images.

Simply place your graphic, position the text over it, and export the file in a JPG format. This will give other pinners the opportunity to make changes to your original pin description when they decide to re-pin it. However, if the pinned image was originally generated with the desired text, re-pinners won’t have a option to edit or delete it.

Use your website’s link instead of signatures and watermarks

Before you decide to mar your new product’s image with an underlying watermark, it is important that you get acquainted with the fact that a ruling majority of Pinterest users disapprove of watermarked pictures and avoid repinning them. For the same reason, it would be worthwhile to hyperlink your images to your website’s address, as well as add a backlink in the description box. Make use of hashtags and optimized keywords for effective search and enhanced visibility of your pin. Also, after you post a pin and link it back to your full website, click on it to double check if it leads to the appropriate webpage/blog that you want it to go.

Don’t forget to Pin and Share Me!

Creating perfect pinterest image

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