Most of us start blogging first setting up a homepage online to write and share our thoughts, interests and passions online. However at some stage a blogger will want to connect with social media site and the question is raise, “How do I post my blogs on Pinterest and build a following?’ This blog post shares 5 Steps for Setting up Pinterest for your Blog.
Step 1: Add the Social Share Widgets
After you have registered you account with Pinterest, take note of your new Pinterest profile URL. For instance mine is: https://www.pinterest.com/lisadlastdegree/. I also recommend you verify your blog with your account at this stage too. Go here to learn how to verify your account.
If you are using WordPress there are a few plugins your theme or available to download to set your Social Sharing Buttons on your homepage. Make sure Pinterest is linked to your profile URL and it is published on your homepage as part of your Social Sharing suite.
Step 2: Have a Pinterest Pin It button on your Images
Likewise is addition to having the social share buttons which are usually displayed as a widget in your sidebar, I recommend you also add a Pinterest “Pin It” Button to your site and get your visitors to start pinning your awesome content! These plugins are available by searching “Pinterest” in your WordPress admin. Try this plugin “Pinterest Pin It Button”
Step 3: Install the Pinterest Chrome Extension
This nifty chrome extension is easy to install and use. Just click the Pinterest button next time you find something interesting that you want to save for later. This button is connected to your Pinterest account and you can Pin as you go after you have published a Blog post or while surging the net for recipes from your favorite food blogs, articles you want to read later, ideas for your home and more! Download the Pinterest Chrome Extension Here.
Step 4: Include optimized Pinterest Images in all your Blog Posts
Optimizing pins instead of posting willy-nilly isn’t hard, it just takes a little more thoughtfullness. This includes using a high quality image, about 736 pixels wide (when expanded), tall with an awesome keyword rich description for SEO purposes. Images like these are attractive to pin by any of your readers with combination with a Pin It Button will invite the reader to pin from your website. I also recommend you adding a logo, url or some kind of brand to your image too. The step would be to post your images on your blog FIRST, then pin to a board.
Step 5: Connect Twitter and Facebook to your Pinterest Account
Twitter and Facebook can also be used with Pinterest.You can connect Twitter and Facebook account in the Pinterest settings in your account. You can also Pin images (by copying the Pin URL) from Pinterest to Facebook and Twitter and encourage followers from these social media networks to Pin as well.
Don’t forget to encourage your readers, friends and followers to pin your content too!
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Pinterest and Food Bloggers go together like peas and carrots. If you blog about food, cook your favourite recipes or review food then it makes sense to marry with Pinterest as main social media strategy.
Did you know that in Pinterest that Food & Drink is the most pinned and browsed category on Pinterest?
Did you know that according to Compete that 57 percent of Pinterest users interact with food-related content, the #1 category of content?
So how can Food Bloggers Use Pinterest to Stand Out?
In my research to answer this questions I compared top Pinterest Food bloggers to see if I could discover what they were doing to build a raving following of food connoisseurs, busy mums of dads and every foodie lover to their blog.
1. Beautiful Images from the Blog
First of all is reviewing the actual Food or Cooking Blogs. Most food bloggers have gorgeous branded websites with equally beautifully photographer food. The website are perfectly optimised with links to social media and attention to details is the photos.
The types of photos these bloggers showcased included:
b. Creating (mixing, equipment)
c. Final finished product
d. Failed product
e. To eating/tasting.
Effort was always made to set the right atmosphere, light and colour and crispness in each photo even if it showed a messy bowl. Images have been make to be appetising and attractive – ready to eat… yummy and inspire the reader to try themselves.
2. Optimised Images from the Blog
The next step from having beautiful images to use is to make sure they are optimal for people to Pin.
Check to make sure:
They are the right size (rectangle works best)
You have installed the right Pinterest plugins so readers can see the buttons on your images to make it super easy for viewers to Pin
Make sure you have a keyword rich description in your Image Alt tags so when readers share you pins the right keywords are saved to help the pinner out.
3. Optimised Pinterest Accounts
Successful food Bloggers put a lot of love and care into their Pinterest accounts. All accounts are set up with profile images, verified and short enticing descriptions. But what really differentiates food bloggers from the rest is carefully crafted Pinterest Boards.
Food Boards are limited only by your imagination on how to categorise food. Have you tried?
Categories by countries (i.e. Mexican vs to Chinese)
Daily schedules (breakfast vs brunch vs dinner)
Vegetables to fruits from pastas dishes to roasts
Boards for picky eaters to dinner parties
Speciality boards for gluten free and other intolerances
Desserts, desserts and desserts (my favourite board) which could be subcategorised to chocolate boards, cakes and ice-cream boards.
Bellini addicts to Thermomix recipes
Cooking types from grilled cooking to slow cooking
Fish, seafood and Salads
Food Boards are endless! What is your favourite?
Another tip these Food Bloggers do is contribute to Group Boards and start their own Group Boards on a particular cooking idea or food type.
I asked Lindsay from the popular Food Blog, Pinch of Yum for what her Tips were for Food Bloggers launching on Pinterest. She writes,
My Pinterest tip is to focus on your content more than on your actual
activity on Pinterest.
I did not have a Pinterest account at all for the first 3 years of blogging, and Pinterest was always a top traffic source for me. Now that I do have a Pinterest account, I find that most of my traffic from Pinterest doesn’t come from me pinning my content, but from my readers pinning my content. I think the best Pinterest strategy is actually focusing on creating the content (recipes and photos and blog posts) that
people want to see and share.
Pinterest group boards are a strategy where multiples pinners can contribute to a board. Its fun to get together – be noisy and create some great content together. It’s a great way to meet like minded people and share pins while contributing together. It’s also a great way to get more exposure.
How set up your own Group Board
Once your profile is up and running it might be a good strategic idea to create your own group board. This is easy to do. All you need to do is go to your Profile Page and Add a new Board as per usual set up. After you have selected a name and category the final step is to add your first contributors. Before you set it up it might be an opportunity to Pinterest message a few key colleagues in your niche/industry to invite them personally first. Once you had added contributors then Pinterest will sent an invitation on your behalf. No they can pin on the same board as you and the group will appear on every contributors page. Group boards are a great strategy to increase followers as more people contribute, more people follow and as owner of the board the followers are credited to you.
Group Board Directories
The problem most pinners have is finding group boards to apply to pin too. Officially from Pinterest there is no directory of Pinterest group boards. In order to distinguish a group board from a regular one you need to look out for the group icon at the top of a board when you are browsing someone’s page. Some pinners have tried to solve this problem by boosting their profile with a number group boards across categories. For instance Renae Christine has an impressive 500 Group Boards to join and its a directory in its self!
Another nifty online free tool is PinGroupie. PinGroupie is an up to date database of group boards where you can search by category. Then you can order the list by how many pins, collaborators, followers, likes and repins. It also has other search features to find a board you would like to contribute too. If you set up a group board it is a good idea to put some direction in the description box on how to join a board. If there is no description all you need to do contact the creator. To find the creator of the board always go to the first image on the left side next to the number of contributors. Then you can follow and try to contact them directly. If you are already following each other than that is another opportunity to Pinterest Message as well.
On another note if you are administrating a Group board. It is a good idea to have some guidelines on what can and cannot be pinned. Just like a Facebook forum you want to maintain the integrity of the board and make sure no spammy pins are posted.
Do you have a Group Board? Why not share it in the comments below.
Any goals for a business is to generate leads to convert into customers, clients and ultimately sales. The majority of Pinterest users are women and one in five women are on it. Women are the biggest decision makers in making consumer decisions. With an ever-growing fan following, Pinterest is no longer a network solely for Thanksgiving recipes, pet pictures and makeup tutorials. The rocketing popularity of this social media power house has gained it a sprawling reputation of being a lead generation machine and an important conversion tool in the eyes of marketing gurus. More users are in a buying mood and they’re browsing for the next “it” item. Why is that important? Simply, if you can make social profitable and influence commerce you are going to win the popularity race.
Pinterest is ultimately a Search Engine. Thing Google but the results are all images bookmarked to the latest and most popular information. People love images. On Google it is becoming more difficult and challenging to rank for priority keywords for typical business websites. However on Pinterest, savvy marketers can get heaps more traffic leveraging the social network of Pinterest with a few additional tips using the right keywords so users can find them.
Let us walk you through some basic steps that can be instrumental in paving up your lead generation endeavors on Pinterest and convert your Pinterest followers into potential customers for your business.
Pin your main Blog Images
Pinterest is all about images, so use it effectively to lead prospects to your words. If your business website maintains a blog, develop a habit of pinning each of your blog’s main images to your brand network on Pinterest and link them back to the corresponding blog post in addition to including CTAs and links to landing pages to detain lead data. You can further increase your leads by creating premium offer on your landing page, offering a free vide tutorial on a business-related topic or advertising a free eBook in return for their contact information.
Make use of Info-Graphics
Put your creativity to test, and convert boring company data or text-based promotional content into attractive info-graphics. Pinterest followers love tall images with concise content and vibrant colors. By assimilating a lot of information in an appealing manner, Info-graphics can really become an effective player on your lead generation team.
Get new leads through a contact capture form
Have you explored the power of Pinterest to breed more e-mail sign ups? Well, here’s how to. Simply pin the clip of a contact capture form to one of your brand boards, and instruct the audience to fill it out and register with your website to win a free trial (or a discount voucher) of your product/service. By linking the image to your full website, or landing page, you will be able to generate more leads and acquire new contacts to expand your digital marketing campaigns.
Pin your company’s eBook and Whitepaper Covers
While re-pinning is not always the most idyllic way to generate leads, creating unique content for your brand page every time you sit to pin is also a tall order. Make use of front covers form your company’s eBooks, brochures, published blogs or whitepapers and pin them to your Pinterest network. However, make sure the pins include links to the corresponding document, and include CTAs as well as backlinks to the landing page.
Pinners love DIY resources and instructive content
We all love the DIY Hacks and Top Tips on Pinterest, so why not use them to our advantage? As a B2B company, you can create boards that provide checklists, free templates, and DIY instructions to incentivize your target audience to follow your boards.
Start trending by using Hashtags
Like Google+, Twitter and Instagram, Pinterest also supports hashtags to establish trends and make the pinned content search-friendly. If you aim to generate leads for a new business campaign or a recently launched product or service, start by creating an exclusive board around it, and tag your pins with the same hashtags as the ones you’re using on other social media websites for a synched promotion.
Give a human feel to your Pinterest boards by creating a Video Gallery
While a picture is worth a thousand words, never underestimate the power of motion, music and human voice in engaging your audience. Many new pinners are not aware of the fact that they can actually pin videos and create a video gallery on Pinterest. Well, if you are one such novice, then make sure you use this revelation to the best of your business interests! Start pinning your brand-centric or promotional videos to your Pinterest brand page, but remember to add links to your full website and appealing call-to-actions to direct your prospects down the sales funnel.
Measure the effectiveness of your Pins through Analytics
Your social media marketing efforts may go in vain if you don’t track your progress. If you are using Pinterest’s business account, the dashboard provides a very useful analytics tool to measure your lead generation performance and the impact of your pinning activities in driving web traffic. Evaluate the kind of images that are working, establish success and failure patterns and devise a future pinning strategy accordingly. A different approach to track the number of leads is to use a ‘bit.ly’ link in the description box that tracks the volume of people who actually click and follow the pin description.
Use coupon codes and exclusive offers to promote your whitepapers
Customers love freebies, exclusive coupon codes and limited offers, so make the most of these to promote your company’s whitepapers (or even e-books and brochures) and generate more leads. You can do this by pinning info-graphics, visual data, charts and images from such promotional documents, and linking them to the contact form on your landing page. Once a prospect submits a filled form, you can send them a time-constrained code or a limited offer to ensure quick conversion.
Post photos of Satisfied Customers to earn a positive foothold
Your happy campers can be your biggest marketing asset to inspire prospects! Pin photos of satisfied customers and link them back to customer reviews and case studies on your company’s website. However, it is vital that to seek permission from your respective clients to avoid any trouble!
While the above-mentioned tactics focus on strategies and game plans that augment lead generation, here are a few quick tips on enhancing the quality of your pinned content and in turn boost the traffic on your boards, and ultimately your business website.
Evaluate the effectiveness of your old pins and create new ones to replace the older pins. For example, you may earn more traffic as spring approaches by replacing your Christmas recipes with ones aimed at Easters.
Make your pins appealing to different age groups, genders, classes and ethnicities.
It is imperative that you use high resolution pictures on your boards with vivid colors, and attractive outlook. Use descriptive captions that describe your pins and make them easy to locate.
Follow popular boards and take inspiration from their pins to create your own. This would help you determine what resonates within your target audience and plan your pins accordingly.
Pinterest messaging is a feature I believe to be totally underutilized in Pinterest. Pinterest enabled the new feature as a way to make pinning personal and enables you to send a private message to your followers.
What really sets the system apart from Facebook Messenger or Twitter’s direct messaging system is that Pinterest Messaging is more focused on engaging in conversations in a visual manner within Pinterest. This is particularly helpful in simplifying complex projects that are too hard to explain through words, as well as saving users the hassle of sending picture attachments back and forth. (Imagine explaining a hairdo tutorial in words!) Be it text, links, pins or entire boards, Pinterest users can share as much content as they want without losing track of the conversation or compromising their privacy.
The Great things about Pinterest Messaging
Besides from being completely private, the Pinterest messaging system allows up to ten Pinterest users to engage in a visual group conversation at one time. This exceptional feature is particularly beneficial for team projects that involve a lot of visual co-ordination, for example, organizing a friend’s surprise bridal shower or planning a college concert.
Let us walk you through some simple ways in which your brand can benefit from the Pinterest messaging system.
1) Build better connections with Your Pinterest Followers
A major problem encountered by those who love to comment on Pinterest is that their comments are barely noticed if the pinner uses Pinterest on a smartphone. This is because a comment notification appears the same as that of a repin or ‘like’, and it is only on desktops or iPads that notifications display a preview of the comment.
It’s in circumstances like these that Pinterest messaging system comes to the rescue! The interactive platform allows you to start a back and forth conversation with your potential customers, and enables you to build better relationships with your brand page followers and especially Pinterest influencers who follow your business account. Drag a pertinent pin into the conversation, appreciate a particular pin that a follower posted months ago, or invite them to join a group board, the possibilities are really endless!
2) Invite Pertinent Pinners to Create Group Boards
Before Pinterest introduced its messaging system, it was a hassle to invite other users to contribute to group boards as there was no way to directly explain them the purpose of the board or what makes you think they’ll make a good contributor. In all honesty, it used to be a really awkward situation to have a group invite at the top of your feed without any proper proposal.
Now, with the advent of Pinterest’s messaging system, you can message and invite pertinent pinners to join a group board by explaining to them how your pins revolve around a mutual theme, or how your product complements theirs. Who knows your hospitality may even translate into a lucrative partnership in the future?
3) Assist high-profile clients with their planning
Imagine yourself as an event florist working with a top-notch wedding planner to decorate a reception. Instead of having to send them pins one by one, you can send them a first glance of your newest flower collection, your portfolio images from previous events, or simply some content repinned from other boards privately in one go! Your brand page will generate a buzz and attain a free-rider promotional advantage if a high-end client or VIP customer repins your image on their board.
A little heads-up: Pinterest only allows you to send or drag a pin into the messaging system if it is available to the public. So if you experience any glitches, it maybe because of the pin belongs to a secret board.
4) Communicate with your loyal followers and reward them for their engagement
Admit it, we all love brands that appreciate our loyalty towards them and reward us for being their unofficial brand ambassadors. What Pinterest messaging does best is that it gets you talking with your most engaged followers. After all, what could be more special for a follower who has been re-pinning a lot of your content and driving traffic to your retail site than receiving a thumbs up from the brand, or ideally, a gift voucher? The word-of-mouth marketing that such tokens of appreciation can generate can be phenomenal for your business.
All you have to do is cherry-pick the most loyal followers of your brand page, and drop them an encouraging message, such as, “Hey, we would like to thank you for always repinning our content by sending you a coupon code for your brand loyalty. Please use the code within the next fourteen days to receive 20% off your order. Thanks again for your continued support!”
Voila, you just added a number to your conversion figures!
5) Receive Feedback from Your Followers
Getting in touch with your Pinterest followers through individual e-mails may prove to be a tall order, but the new Pinterest messaging system enables you to send private messages to your followers and receive feedback on your boards and pinned content.
Pinterest messaging allows pinners to send questionnaires and surveys to other users on the Pinterest platform who are specifically following their boards. The feedback particularly enables business account holders to measure their target market’s interaction with their brand page, determine their most popular content and decipher followers that can potentially convert into customers.